Monday, June 05, 2006

Marketing 666 The Mark of the Beast

Posted form the Moriel Be Alert News Update!


Marketing 666 The Mark of the Beast

'Unholy' date launches movies, books, music

THE RECORD - June 3, 2006 - Hollywood: Anyone living and driving in Los Angeles during the past few weeks has seen them. Looming over the city, black and ominous, the billboards and posters announce "You Have Been Warned'' and "The Signs Are All Around You.'' Each is anchored with the date "6/6/06.''

Drop the "0,'' and you get 666. That's "the number of the beast,'' according to the New Testament's Book of Revelation, just one of many interpretations though all of them are dark and frightening. For some Armageddon believers, it represents the date upon which the Antichrist will spread universal evil over the Earth.

For marketers, 666 has also become an ideal date -- to launch movies, records, books and other products or events, particularly those with religious undertones.

In the case of 20th Century Fox, which is responsible for the omnipresent apocalyptic ad campaign, it's a once-in-a-century opportunity to unleash the remake of The Omen, about a couple and their devil incarnate spawn.

For Crown Forum publishers, it's a perfect time to fan the flames of ideological controversy with the release of provocative author Ann Coulter's new book, Godless.

For certain musical groups, it is the date to release records and, in the case of heavy-metal legends Slayer, their Unholy Alliance Tour -- Preaching to the Perverted.

"People have different reactions when they hear 666,'' said Jeffrey Godsick, executive vice-president of marketing for 20th Century Fox.

"It's partly superstition, partly fear, partly reality, maybe it's a little cultural. These numbers seem to have a significant impact,'' Godsick says....

Tuesday is also the day albums are released. And while there are plenty of satanically unaffiliated artists' albums whose June 6 release date are entirely coincidental -- for example, electronic artist Paul Oakenfold's A Lively Mind and David Lee Roth's Strummin' With the Devil -- others, such as the death metal group Deicide, are taking full advantage. On June 6, the Florida quartet, renowned as much for a statement it issued in support of animal sacrifice as its music, will release The Stench of Redemption.

Deicide isn't the only satanic group to celebrate the date. The online radio station Radio Free Satan, based in Chicago, is heading to Los Angeles, where it plans to celebrate its sixth year and also ring in the "sin-tennial'' with Satan's Rockin' 666 Eve.

The Anton LaVey-founded Church of Satan is hosting a satanic high mass in Los Angeles, during which Church of Satan High Priest Peter Gilmore will bestow his blessing upon those assembled to, as Gilmore puts it, "champion reason, pluralism, skepticism and abundant joy in life.'' ...